WNBA Finals Draw Biggest Audience Since 1999 as Attendance and Ratings Surge

The WNBA capped its most-watched postseason since 1997 with a historic Finals series, as Golden State defeated Atlanta in a decisive Game 7 to capture the championship.

The seven-game series averaged 1.88 million viewers, making it the most-watched WNBA Finals since 1999.

Game 7 attracted an average of 3.3 million viewers, setting a new record for the most-watched WNBA postseason game. The audience was up 128% compared with last season’s championship-clinching game between the Las Vegas Aces and Phoenix Mercury.

Every Finals Game Sold Out

Strong interest extended beyond television. All seven games of the Finals were sold out, including Game 6, which tipped off at 12:30 p.m. ET.

The sellout streak highlighted the growing demand for WNBA basketball throughout the championship series, with fans filling arenas for every matchup.

WNBA Records Strong Postseason Viewership

The Finals helped deliver the league’s most-watched postseason since its inaugural 1997 season.

Across the entire postseason, games averaged 1.49 million viewers, representing a 27% increase from the previous year.

The latest figures underline the continued growth in interest surrounding the WNBA and provide a strong finish to a postseason highlighted by record-setting television audiences and sold-out arenas.